Get ready to learn top-secret design tips and tricks from Orange County Website Design!
Looking to make a killer website? One sure to wow your customers? Maybe you've looked at different website design templates, but feel lost with all the options. How are you supposed to create the kind of website that will give your business — well — the business it deserves?
No need to worry. Here are some website design tips that will impress your customers and make sure they stay glued to your site, all the way to the purchase button.
With all the features at your digital fingertips, it's easy to lost in the sea of options. But remember: customers come to see a product, not an over-designed website. An overabundance of design elements might end up being more distracting than helpful. So if your bevy of colors and font taken from the Elizabethan era aren't doing your product any favors, it's best to leave them out.
Sure, sidebars, carousel displays, and drop-down accordion designs allow most of your information to reside in nice little compartments, but they also spell out a death sentence for your hidden information. Around 79% of visitors will only interact with your website on a scanning level, which means you're working with a very short attention span.
A Notre Dame University study also proved the inefficiency of the carousel, showing that while 84% of click-throughs were made on the first slide, less than 1% of clicks were made on the subsequent ones. The short version of all this? If your content requires extra effort (i.e., clicks) to see, it's likely going to go ignored.
The data has spoken. People (and search engines) prefer visuals over words. Add a picture with some text and you up memory retention by 55%. Add a video, and you're looking at a 53 times higher likelihood to rank on Google's first page. As the demand for good visuals continues to grow, the benefits are too high to ignore. So even if you feel like your inner poet is fully capable of captivating your audience, don't rely on just your words do the talking.
A good website sets the standard of what your customer can expect from your company. While a clean site conveys professionalism, a cluttered one begs a user to close the page. Ensuring your website is in tip-top shape ensures that your business has the resources necessary to nail the sale. So go ahead; implement these tips and create a website that's not just appealing, but absolutely addictive.
Need some help managing your website? Have a few questions about marketing? Give us a call! We have real people who really want to help you out. Really!(949) 302-6908