Here at Orange County Website Design, we know the pain of seeing your bounce rate climb while your ROI stays stagnant. You’ve put in the effort, but now you’re wondering, why isn’t your website sticking to your visitors like you expected?
Well, my friend, the answer might be simpler than you think. Check out some of the top reasons people might be clicking out of your site and the easy ways to make them stay!
Sometimes, the largest problem is also the simplest. In the dawning age of 5G, LTE, and other fun acronyms of the speed variety, every second counts. According to a study done by Akamai, a even a three second loading period translates to 53% of of visitors bidding adieu to your business. Letting your large files bog down the speed of your site just isn't worth the risk anymore. With so many other options on the Internet, customers can and likely will take their business elsewhere if your site doesn't deliver.
Thankfully, the fix is as simple as the problem. Optimize your website to run at peak potential by:
You might have the coolest website in town, but it'll all be for naught if people can't even see it. So make sure your loading speed is at tip-top shape!
Yes, there is such a thing as too much information in the eyes of your visitor, especially when it comes to web design. Colors, images, and fonts are all extra pieces of data that your visitor must process, so if you have nonessential elements cluttering your page, it means your customer has more to process. Not only will you be delaying your customer's understanding of your value proposition, the overwhelming amount of useless information can sometimes send them packing instead. To avoid deserters, here are some items you'd be better off without:
It's not that you don't have any calls to action. If you're a business, conversions are already your foremost concern, so you probably already have them. The problem is that your calls to action don't call attention by themselves; they need help. If your customer can't easily and quickly find your purchase button, they'll likely leave your site empty handed. You can prevent this by:
It's good to have a target audience, especially if your product is hyper-specific. But while you become invested in designing a website made to display a health tracker for dogs, sometimes your design might leave people out of the picture. If your design isn't easily and instantly digestible, you risk alienating your brand to potential markets you might have never discovered. To prevent this, make sure to:
Making a website is a lot like rocket science; it takes time, energy, and a commitment to taking care of the minute details. But small changes can lead to big impacts, and changing up a few key aspects of your design could lead to higher turnovers. At the very least, it's certainly worth a try.